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WHAT WE DID...
KCB NEEDED A NEW LOOK AND TELL
After the 2004 elections, Kenya was going through a positive change. If brands didn't connect with that change, they'd be left behind.
Our insight was to channel that positive fibe into a reality.
Our corporate campaign wasn't about chest thumping as most brands like to do.
It was to reflect the hopes and dreams of the everyday citizen, and in our small way, realize them for them.
Our big idea... I want to be...with KCB.
THE RESULT
KCB suddenly went from a quazi-government type bank, to a modern, forward thinking bank. Customers and other clients praised KCB on its new approach and understanding of its role and its customers.
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