Hello! I'm Craig
I'm a traveler, a hard cover book diehard, a cook from time to time, a nomadic artist, a gnt afficionado, a U2 fan, a doodlist,
a golf fanatic, a strategic thinker, and a dabbler of photography.
And now, a creative coach!
Craig F Wakelin
CREATIVE COACH | IDEATOR | ECD
Phone:
+60196111965
Email:
Resides in
Kuala Lumpur, Malaysia
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2024 - Present
coach
THE LAPIDARISTS
Certified trainer with HRDC, together with an accreditation course, 'THE ART OF PRESENTING' I now run a 2 day workshop explaining how to present objectives clearly, passionately and with confidence. With over 30 years experience persuading others why our approach is better, I now show and tell why my course is relevant and insightful.
2022-2024
i-chief creative officer/coach
REEDWORKS SDN BHD
My role was to help nurture and mentor the creatives to produce better ideas, better team building and better results. Through disruptive thinking and coaching, we created memorable, different and fresh creative.
2021-2022
gm & executive creative director
ISC INTERNATIONAL SDN BHD
My role as GM was to lead acquisition of new business and corporate branding. As ECD, my role was to create a positive space for creatives to excel and develop new approaches to the creative product by being consistent in our message across multiple media as well as guiding clients.
Certified Trainer
In October 2024, I became a certified Trainer with HRDC, together with Accreditation and a 2 day workshop 'The ART of PRESENTING'.
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This workshop is for those in marketing & advertising agencies. With 30 years of presenting to management, stakeholders and clients, I have
build up a skill set ideal for those in our industry. I've been there,
done that. Knowing how to present well is a skill set that
every creative, suit or marketeer needs.
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EDUCATION
1986-1988
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BERKSHIRE COLLEGE OF ART & DESIGN
A two year higher national diploma course of Advertising and Design. Graduated in 1988 with a Merit Honours.
1985-1986
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WINCHESTER SCHOOL OF ART
A one year foundation course in all disciplines. Last term specialized in advertising communications. Although the experience of learning fine art, sculpture, & photography has been tremendously helpful.
1978-1984
PRIOR PARK COLLEGE
A catholic boarding school, I studied there for 9 years, including the prep school from 1975 to 1978.
About my career...
With over 30 years of experience, I have successfully built brands to number one in their respective markets. I thrive on crafting memorable campaigns and nurturing creativity teams. As an award-winning creative, I'm dedicated to delivering impactful results that truly resonate with audiences. Let's elevate your brand together!
CLIENTS
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African Crystal Awards 2014 Sapphire Award for Tweweza Film Campaign -
Finalist Loeries awards 2012 Print ads for China Plate -
Adrian Gold Campaign Awards 2005 "Truly Malaysia" - Tourism Malaysia -
Adrian Gold Film Awards 2005 "Truly Malaysia - 60' " - Tourism Malaysia -
Adrian Gold Photography Award 2005 "Magical" Print Ad - Tourism Malaysia -
Adrian Gold Photography Awards 2005 "Festive" Print Ad - Tourism Malaysia -
Adrian Silver Film Awards 2004 “Welcome Back” - Tourism Malaysia -
Adrian Silver Poster Awards 2004 “Australian Campaign” - Tourism Malaysia -
Adrian Bronze Print Awards 2004 “Australian Campaign” - Tourism Malaysia -
PATA Gold Print Award 2003 “Australian Campaign” - Tourism Malaysia -
6A’s Silver Craft Award 96 / 97 “ Sparkling Waters” - Unilever Corporate -
New York Festival Awards 94 / 95 Merit Award “Christmas” - SPCA -
4A’s Bronze Craft Award 94 / 95 “Bakti” - Petronas Nasional Corporate -
6A’s Silver Film Award 92 / 93 “Man in Jacket” - Standard Chartered Bank -
6A’s Bronze Craft Award 92 / 93 “ Man In Jacket” - Standard Chartered Bank -
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One Show Gold Print 1990- Surprising Singapore
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New York Festivals Gold Print 1990- Surprising Singapore
Why hire me?
01
TRUST
I pride myself on a pro-active approach and the ability to offer innovative creative solutions.
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