Hello! I'm Craig
I'm a traveler, a hard cover book diehard, a cook from time to time, a nomadic artist, a gnt aficionado, a U2 fan, a doodlist,
a golf fanatic, a strategic thinker, and a dabbler of photography.
Craig F Wakelin
CREATIVE DIRECTOR & CONSULTANT
Phone:
+60196111965
Email:
Resides in
Kuala Lumpur, Malaysia
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EDUCATION
BERKSHIRE COLLEGE OF ART & DESIGN
A two year higher national diploma course of Advertising and Design. Graduated in 1988 with a Merit Honours.
1986-1988
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1985-1986
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WINCHESTER SCHOOL OF ART
A one year foundation course in all disciplines. Last term specialized in advertising communications. Although the experience of learning fine art, sculpture, & photography has been tremendously helpful.
PRIOR PARK COLLEGE
A catholic boarding school, I studied there for 9 years, including the prep school from 1975 to 1978.
1978-1984
EXPERIENCE
CLIENTS
CREATIVEXO KL
This last year, I have been adding value to small and medium sized agencies. With over 15 years experience in the Asian industry, I'm expanding the impact of local agencies work. This is through solid strategic and tactical directions as well as improving the creative out put.
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2015-2017
consultant
2005-2015
creative director
JWT Kenya
As CD, my responsibilities were to drive the creative and help focus brand strategies. To teach and inspire when necessary. To lead by example and to give space for growth.
TBWA\ISC KL
As a joint CD team, I was responsible for creating stunning work for the agency's top account: Toursim Malaysia. With past experience on similar brands (Brunei tourism and with Singapore tourism),
we helped make Malaysia, Truly Asia a global brand.
2001-2004
creative director
About my career...
Over a twenty year period career, Craig has worked across Asia and East Africa, helping his agencies win international and local awards, and many of his ideas have helped brands reach no1 status in their respective markets.
Brands that include Brunei Tourism, Carlsberg, Dettol, Duracoat Paints, General Motors, HSBC, KCB, Malaysian Tourism, Nescafe, Singapore Tourism & Singapore Airlines, Safaricom, Smirnoff, Standard Chartered Bank, and Unilever to mention just a few.
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African Crystal Awards 2014 Sapphire Award for Tweweza Film Campaign -
Finalist Loeries awards 2012 Print ads for China Plate -
Adrian Gold Campaign Awards 2005 "Truly Malaysia" - Tourism Malaysia -
Adrian Gold Film Awards 2005 "Truly Malaysia - 60' " - Tourism Malaysia -
Adrian Gold Photography Award 2005 "Magical" Print Ad - Tourism Malaysia -
Adrian Gold Photography Awards 2005 "Festive" Print Ad - Tourism Malaysia -
Adrian Silver Film Awards 2004 “Welcome Back” - Tourism Malaysia -
Adrian Silver Poster Awards 2004 “Australian Campaign” - Tourism Malaysia -
Adrian Bronze Print Awards 2004 “Australian Campaign” - Tourism Malaysia -
PATA Gold Print Award 2003 “Australian Campaign” - Tourism Malaysia -
6A’s Silver Craft Award 96 / 97 “ Sparkling Waters” - Unilever Corporate -
New York Festival Awards 94 / 95 Merit Award “Christmas” - SPCA -
4A’s Bronze Craft Award 94 / 95 “Bakti” - Petronas Nasional Corporate -
6A’s Silver Film Award 92 / 93 “Man in Jacket” - Standard Chartered Bank -
6A’s Bronze Craft Award 92 / 93 “ Man In Jacket” - Standard Chartered Bank -
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One Show Gold Print 1990- Surprising Singapore
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New York Festivals Gold Print 1990- Surprising Singapore
AWARDS
